"Squid" is a term used by the riding community. It has many, many MANY definitions and that definition varies depending on who you are asking the question to. Ask us? A squid is someone on a motorcycle who is unprepared, uneducated, and/or unsafe.
No Squidding is not about hate. It's about safety. Similar to how the "No Smoking" signs urge smokers to not smoke, we are here to try and help encourage riders to progress -- ultimately to become better, safer & more talented riders.
We have supporters worldwide, from professional stunt riders to professional racers and everyone in between. The movement continues to gain momentum in the right direction thanks to everyone out there who supports NOSQUIDDING.com
Wearing the proper gear is the one thing we provide to everyone as a much needed requirement on a motorcycle. The term "Dress for the slide, not for the ride." illustrates that requirement well, while also implying that things can go wrong, even if you don't want them to - which you don't. So, plan for the worst.
We use proper gear as the baseline for this brand's mission. If the only thing you take away from NOSQUIDDING.com is that you should wear the proper safety gear, then that is a great start. However, the overall mission of this brand in no way stops after you’ve properly geared yourself up.
Being responsible for all of your actions on top of your motorcycle is crucial to making the riding community a better place for all of us. Whether you are choosing to go to the stunt spot to practice your stoppies, or making the decision to “ride your own ride” in the canyons: This brand is here to let you know that you are not alone in wanting to be as safe as you can be in this inherently-dangerous sport of motorcycling.
The definition of a “squid” provided above is crafted in a way to help you take ownership of the term. We strongly urge you to use the baseline of “unprepared, uneducated, and/or unsafe” to create your own personal set of guidelines to follow in order to better yourself, and those around you, as riders.