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What's a Squid?

"Squid" is a term used by the riding community. It has many, many MANY definitions and that definition varies depending on who you are asking the question to. Ask us? A squid is someone on a motorcycle who is unprepared, uneducated, and/or unsafe.

No Squidding is not about hate. It's about safety. Similar to how the "No Smoking" signs urge smokers to not smoke, we are here to try and help encourage riders to progress -- ultimately to become better, safer & more talented riders.

We have supporters worldwide, from professional stunt riders to professional racers and everyone in between. The movement continues to gain momentum in the right direction thanks to everyone out there who supports No Squidding.

Our Mission

Wearing the proper gear is the one thing we provide to everyone as a much needed requirement on a motorcycle. The term "Dress for the slide, not for the ride." illustrates that requirement well, while also implying that things can go wrong, even if you don't want them to - which you don't. So, plan for the worst.

We use proper gear as the baseline for this brand's mission. If the only thing you take away from is that you should wear the proper safety gear, then that is a great start. However, the overall mission of this brand in no way stops after you've properly geared yourself up.

Being responsible for all of your actions on top of your motorcycle is crucial to making the riding community a better place for all of us. Whether you are choosing to go to the stunt spot to practice your stoppies, or making the decision to "ride your own ride" in the canyons: This brand is here to let you know that you are not alone in wanting to be as safe as you can be in this inherently-dangerous sport of motorcycling.

The definition of a "squid", provided above, is crafted in a way to help you take ownership of the term. We strongly urge you to use the baseline of "unprepared, uneducated, and/or unsafe" to create your own personal set of guidelines to follow in order to better yourself, and those around you, as riders.

Frequently Asked Questions
How do I support

Have you heard "I'm not going far. I'll be fine"? -- Dress for the slide, not for the ride. Or maybe you've heard the one about how it's too hot to wear all that gear? Sweating is more fun than bleeding.

Luck is when preparation meets opportunity. If you care about someone that rides, let them know. None of us ride because it's safe, but all of us are human and very mortal.


"Got my stickers in the mail, they are awesome! I now have even more reason to show them proudly on my bikes and my car due to a pretty nasty stack 6 weeks ago.

The front end on my Yamaha FZ6R folded under brakes, sending me down the tarmac at about 80km/h. Thanks to my gear, I managed to get away with stitches, a concussion and a sprained ankle. I was in kevlar jeans, Shift riding jacket, race gloves, leather re-inforced race boots and my Shark helmet. Without this, I would still be in hospital, with numerous skin grafts and God knows how many broken bones.

The paramedics who picked me up couldn't believe how lucky I was to pretty much walk away considering the damage to all of my gear. If I'd been in my one piece race suit, the injuries would have been even less still.

Just wanted to say thanks for doing such a wicked job of promoting a really important message. My crash happened literally 5 mins from home, and I was just cruising at the time. Shit happens, definitely dress for the slide, not for the ride!!"

Emma Jane
Brisbane, Queensland, Australia


"I've been rockin' the decals since just after my first crash (lowside) back in April 2012. Of my three crashes in less than two years of riding, I've only had one injury, which I was able to treat myself.

My most recent crash last month on the I-405 freeway was the scariest. I was splitting the carpool and #1 lane at about 45mph when a solo driver sideswiped me, from across double yellows, to get to the carpool lane.

The bike wobbled pretty badly and I laid her down to avoid slamming into the car ahead. Even after hitting asphalt and tumble-sliding almost 20 feet, I was able to finish my ride to work, injury free.

I was wearing an Alpinestars GP Plus leather jacket and SP-2 gloves, regular jeans (the kevlars were too dirty for work), Knox Cross knee guards, Cortech race boots, and my Scorpion EXO-1000 helmet.

I'm glad there are folks like Nick and his fans out there to help promote gearing up, regardless of what or where you ride. I'm often told how lucky I am that I wore all my gear, but luck has nothing to do with preparing in advance. Dress for the slide, not for the ride!"

Los Angeles, California, United States